| All the big names are doing it: Gucci, even John | | | | business. Sponsorship has shown itself to be such a |
| Deere. Sponsors of equestrian events come from all | | | | successful marketing strategy that many marketers |
| ends of the business spectrum but they all have one | | | | believe it is a far superior method of advertising and |
| thing in common: they know that sponsoring an | | | | gauging their target audience than more conventional |
| equestrian event can help boost their business. | | | | marketing strategies. |
| Sponsorship gives your business a competitive edge, | | | | Being a sponsor at an equestrian event allows you as |
| credibility and prestige. This is achieved by your | | | | the business owner to be directly in touch with your |
| support of an event that your target market finds | | | | target audience. It also allows your potential |
| attractive. | | | | customers to try your products firsthand. Compared |
| Sponsorship has been gaining traction in the business | | | | to other marketing methods such as focus groups |
| world over the past few years with many small and | | | | and market questionnaires, sponsorship allows you to |
| medium sized businesses entering the market. In the | | | | access your target group directly and efficiently |
| past only large businesses could afford to sponsor | | | | without the risk of focusing on the wrong group of |
| events but with increased awareness of the benefits | | | | people. |
| of sponsorship, smaller businesses have been taking | | | | If the event gets media coverage this allows your |
| advantage of this efficient marketing strategy. | | | | business to become even more visible to your |
| Equestrian events have gained huge popularity around | | | | audience. Mass coverage of this type is priceless for |
| the world and as mentioned before many big names | | | | your business and you can ensure this happens by |
| have jumped at the opportunity to advertise their | | | | augmenting media coverage of the event you are |
| business and brand name. You don't have to be a | | | | sponsoring. This can be done by working with the |
| massive conglomerate to take advantage of the | | | | event organizers to achieve maximum media |
| benefits that sponsorship can bring to your business | | | | coverage as it is mutually beneficial. |
| and you don't have to be phenomenally rich either. | | | | Another aspect of sponsorship that is gaining |
| Some equestrian events allow you to book a table or | | | | popularity is sponsorship that involves hospitality, if |
| the awards, the possibilities are endless. | | | | the equestrian event you are considering sponsoring |
| Sponsoring an equestrian event allows you to access | | | | has refreshment facilities this is an added advantage |
| a wide range of audiences, especially if the event is | | | | as it will provide you with the ideal venue in which to |
| international as this opens up new horizons for your | | | | reach your target audience. |