| Business owners need customers. Customers buy | | | | and reduce your long-term costs. |
| your product, use your services, and basically keep | | | | 1. Respect your customers and treat them well. |
| your business running. Without them, any business | | | | Customers know when you see them as ATM |
| would fail. Why can be costly, it doesn't take that | | | | machines and they don't like it. Listen to what they |
| much to find and acquire customers. Keeping them, | | | | have to say and address their concerns. |
| however, can be very difficult. | | | | Doing this is the first step to providing flawless |
| The function of a business is not to maximize profit | | | | customer service. It gains the trust of your |
| but to keep in get customers. At least that's the | | | | customers and makes them feel comfortable enough |
| opinion of Peter Drucker, a great guru of | | | | to even recommend you to their friends. |
| management. So it is a safe assumption that your | | | | The referrals you get from a happy customer are |
| business is not doing too well if you get a lot of new | | | | always a great bonus. |
| customers but never see any of their faces again | | | | 2. Have a quality product or service. If a customer is |
| after the first time. | | | | not satisfied with the service your company |
| Acquiring new customers can be extremely | | | | provides, they will not do business with you again. |
| expensive; acquisition costs are known to be one of | | | | 3. Performing surveys can give you great insight is |
| the most expensive components of a business. But | | | | the desires and needs of your customer base. It |
| you can make some of that money back by retaining | | | | gives you ideas on what you can improve, and what |
| customers, which does not take as much money. | | | | you're already doing well. |
| There are several ways to keep a stable client base | | | | |