| Whether you're a small operation with one horse for | | | | The disadvantages to creating your own web site |
| sale, or you have a barn full of 'horse for sale' signs, | | | | are: |
| you can take advantage of the limitless audience of | | | | - It takes a little longer to get it set up and get |
| the internet to get your horses in front of | | | | visitors. |
| prospective buyers. | | | | - It can be more expensive if you only have 1 or 2 |
| The fastest, easiest way to get your horse online is | | | | horses to sell. |
| to use a one of the many equine sites that offer | | | | Regardless of which method you use to sell your |
| free or paid horse for sale listings. The advantages to | | | | horses, they are key ingredients that should be |
| using an existing equine site are: | | | | included in every horse for sale ad. They are: |
| - Popular sites already have a lot of buyers visiting | | | | - The horse's name, parentage, and registration |
| every day. | | | | information. |
| - It's fast, easy and relatively inexpensive. | | | | - Pictures and/or videos of the horse. |
| The disadvantages are: | | | | - Description of the horse's personality, habits, and |
| - You have no control on marketing your horse. | | | | overall health. |
| - There are 1000's of horses for sale that buyers | | | | - Status of worming, vaccinations and hoof care. |
| must search through to find your ad. | | | | - Description of any training the horse has had. |
| Another way to get your horse for sale online is to | | | | - Description of shows, events or activities the horse |
| create your own web site. If you have multiple | | | | has participated in. |
| horses for sale every year, this is the way to go. | | | | - The price. |
| The advantages to having your own web site are: | | | | - Contact information: email address (a must!), phone |
| - Total control of the layout, content and marketing | | | | number, web site address, farm address. |
| of your horse. | | | | Horse buyers are using the internet every day. Take |
| - Only your horses are listed on the site so you're | | | | advantage of that audience and put your horse for |
| not competing with other breeders. | | | | sale online. |