| How important can finding a profitable niche be, | | | | more information. |
| anyway? If you are a new business start-up, it's | | | | Click the graph icon and you will see two things: |
| pretty darn important. | | | | 1. The number of pages in Google that contain the |
| Got to be? Yes, got to be! | | | | keyword phrase. |
| Why? Because what's the point of going to all the | | | | 2. The approximate number of visits that the number |
| work of starting up a business that you're passionate | | | | one ranking site receives a day. |
| about if it isn't going to make money? | | | | The number that we are focusing upon for this step |
| Finding a profitable niche is a numbers game. It | | | | is the second one: the number of visitors. Beside |
| requires some brainstorming, exploration, and analysis. | | | | each of your keyword phrases, write down any |
| Nothing too complex, though. You just need a | | | | number that is above 100. Exit wordtracker, when |
| spreadsheet and some time. | | | | you are done compiling these numbers. |
| A profitable niche is defined as something with a high | | | | STEP 4: Check out your competition Here is one of |
| demand and low competition that can be sustainable | | | | the simplest ways to do this. In the Google search |
| over time. Are you ready to get started? To find | | | | field, type in the word allintitle, followed by a colon, |
| your profitable niche, follow these steps: | | | | followed by a space, followed by your specific |
| STEP 1: Decide upon a broad category. Let's say | | | | keyword phrase in quotation marks. It should look like |
| "horses", for example. Now, brainstorm a list of things | | | | this:allintitle: "keyword phrase" |
| that people pay for when it comes to horses, such | | | | Hit return and look at the number of searches that |
| as: | | | | shows up in the blue bar. This number represents the |
| * Horse feed | | | | number of results that have your keyword phrase in |
| * Horse boarding | | | | the title. This number gives you a good idea of how |
| * Horse training | | | | competitive your keyword phrase is. |
| STEP 2: Brainstorm a list of things people finance | | | | As a new business start-up, you're looking for low |
| when it comes to horses, such as: | | | | competitive keyword phrases where you can be a |
| * Horse barns | | | | big fish in a small pond. For new business owners, this |
| * Horse trailers | | | | number is around 1,000. Input your entire keyword |
| * Ranch property | | | | phrase list and write down the number beside each |
| You've now generated two different categories of | | | | of your phrases. |
| niches: what people pay for and what people finance. | | | | Next, reenter the keyword phrases into the Google |
| These two categories will yield the strongest | | | | search box, this time without allintitle and the |
| potentials for a profitable niche because they are | | | | quotation marks. This will yield a much larger number |
| based on what people want and what they are willing | | | | in the blue results bar. Write down the page rank and |
| to pay for. | | | | names of the first 20 sites that show up in the |
| STEP 3: Check for trends and relevancy. There are | | | | results. Next, visit the first 10 results and see if they |
| many ways to do this. One of the more popular is | | | | are really related to the keyword phrase. Jot down |
| the Gtrends tool at Gtrends does two things: | | | | on a separate piece of paper what they are selling |
| 1. It helps you identify the keyword phrases that are | | | | and for how much. |
| most likely to be used as queries by search engine | | | | STEP 5: Make a decision. Take a look at your |
| visitors. | | | | keyword phrase list. Which keyword phrases have a |
| 2. It determines how many competing sites are using | | | | high relevancy (number above 100 from Step 3) and |
| those keyword phrases, thus helping you to identify | | | | lower competitive rate (number around 1,000 from |
| phrases that have the greatest traffic potential. | | | | Step 4)? Do you have a keyword phrase or phrases |
| Go to Gtrends and input the list of keywords you | | | | that look promising? If so, chances are, this will be a |
| brainstormed in the above two steps, one by one, | | | | profitable niche market for you. Testing the |
| into their free keyword tool. The tool will generate a | | | | profitability of your keyword phrase is the next step. |
| list of keyword phrases that you can click on to drill | | | | Finding a profitable niche takes time, knowing what |
| down further into the list and a graph icon to click for | | | | you're looking for, and where to look. |