| Have you ever dreamt of making a full time income | | | | ship and have very high profit margins and returns. |
| from your hobbies, interests and the activities you | | | | "The media revolution... here are the facts!" |
| enjoy? | | | | Studies show that the average person in the UK that |
| Government statistics shows you can! | | | | lives to the age of 72 years old would have watched |
| If it's a hobby you're passionate about, a special skill | | | | the equivalent to 8 solid years of television. "8 years!" |
| you possess or inside knowledge that would intrigue | | | | People are also looking for new things to watch |
| others! You can create a Thriving profitable business | | | | related to their hobbies and what interests them |
| just by doing what you love to do each and every | | | | most. |
| day! | | | | *Are there any big competition to this line of |
| "The Facts... A multi-Billion pound industry!" | | | | business? |
| According to National statistics the average UK | | | | *Are National TV shows and channels a threat to |
| household will spend at least £57.40 a week | | | | your success? |
| on recreation and their hobbies that's a minimum of | | | | DVD productions that are "hobby" "teaching" "training" |
| £2984.80 per household, per year spent on | | | | and "How-to based" have no threat from mainstream |
| hobbies and recreation, it's the second highest spend | | | | TV. Mainstream TV produce mainly Dramas, films, |
| for the typical UK household and only second to the | | | | documentaries, soaps, shopping, sports, news and |
| £61.70 spent on transport cost, (car, | | | | reality. |
| insurance, petrol, tax, repairs etc...) | | | | DVD productions based on our hobbies are for |
| The statistics show that more money is spent on | | | | example and as followed: |
| recreation and hobbies, then food and drink, housing | | | | Health and beauty: |
| fuel and power, clothing and footwear, household | | | | - Your guide to Bridal hairstyles |
| goods and services, education and even health. | | | | - How-to Become a beauty Nail technician |
| Research also carried out by national statistics | | | | - Poll dancing excises |
| estimates that there were 61.4 million people living in | | | | - Become a make-up artist |
| the UK in 2008 with that figure set to rise by 4 | | | | Arts and Crafts: |
| million by 2018 and the population is set to hit 71.6 | | | | - How-to draw portraits |
| million by 2033. | | | | - How-to paint landscapes |
| The research showed there are 23.8 million | | | | - How-to create miniature figurines |
| households in the UK. That means the estimated | | | | - How-to make your own jewellery |
| yearly spend on hobbies and recreation in the UK | | | | Animals and pets: |
| alone is 68 Billion pounds and rising year on year. | | | | - Dog Training for beginners |
| "Defying recession, a trend for spending!" | | | | - Dog obedience training |
| UK national statistics show that 18.3 million households | | | | - Horse ridding |
| in the UK (70 per cent) had Internet access in 2009. | | | | - How-to make pet garments |
| This is an increase of just under 2 million households | | | | Software training: |
| (11 per cent) over the last year and 4 million | | | | - Microsoft excel training |
| households (28 per cent) since 2006. | | | | - Adobe Photoshop CS4 training |
| Sixty-three per cent of all UK households had a | | | | - How-to build edit Videos with Final cut Pro |
| broadband connection in 2009, up from 56 per cent in | | | | - Adobe Flash Training |
| 2008. Of those households with Internet access, 90 | | | | Sports: |
| per cent had a broadband connection in 2009, an | | | | - Speed bag Training for Boxers |
| increase from 69 per cent in 2006. | | | | - How-to improve your Golf handicap |
| In 2009, 37.4 million adults (76 per cent of the UK | | | | - Fly fishing Tools and equipment |
| adult population) accessed the Internet in the three | | | | - Poll dancing fitness |
| months prior to the national statistics interview. The | | | | Music: |
| number of adults who had never accessed the | | | | - How-to Play the Piano |
| Internet fell to 10.2 million (21 per cent) in 2009. | | | | - How-to Play Guitar |
| Sixty four per cent of all adults who were recent | | | | - Vocal Training |
| Internet users (having accessed the Internet in the | | | | - How-to read music |
| three months prior to the national statistics interview) | | | | That's just a small handful of subjects that can be |
| had ever purchased goods or services over the | | | | covered producing DVDs there are thousands if not |
| Internet. | | | | hundreds of thousands of opportunities to create |
| Of these, 83 per cent (26 million) had purchased | | | | DVDs on any topic. |
| within the last three months. | | | | Mainstream TV is no competition for an independent |
| "UK online spending to reach £56bn by 2014" | | | | DVD producer it can help to sell more DVDs. |
| Online spending in the UK is set to reach | | | | Lets say you create a DVD on How-to play the Violin |
| £56bn by 2014 as the web defies the | | | | "just an example" and a month later a TV channel |
| recession, according to analyst Forrester Research. | | | | starts a new show, and the show is based on people |
| Internet sales are set to grow at a yearly rate of six | | | | learning to play the violin. |
| per cent over the next six years, says the survey, | | | | The show gets millions of viewers and thousands of |
| which covered more than 4,100 UK consumers as | | | | people are now searching the internet looking to learn |
| well as large retailers with a web presence. | | | | how to play the violin and all because they love the |
| According to Forrester, around 28 million UK | | | | new show and a new "trend" is starting. |
| consumers shop online today and the figure is set to | | | | That could happen and if it did you could do very |
| jump to 37 million by 2014, the equivalent of | | | | well, and if you don't believe that could happen! just |
| £56Billion in value. | | | | take a look at Tattooing... that trend came about |
| UK consumers are leading the online shopping trend, | | | | through a popular TV show called Miami Ink and now |
| with spending reaching around £1,312 per | | | | tattooing is more popular then its ever been. |
| person per year. By comparison, Germans spend | | | | Also look at the trend of people playing the card |
| £771 a year online and the French spend | | | | game "Texas hold em" this craze came about from a |
| £693 annually. | | | | TV show in North America that had an audience of |
| "Even leading UK retailers such as Argos, Next, and | | | | 200 million viewers, then people started to search the |
| Tesco have begun integrating their channels in search | | | | internet looking to learn how to play the card game |
| of seamless cross-channel customer experiences to | | | | Texas hold em. |
| help drive substantial sales growth," says the | | | | "Serious business questions for independent video |
| Forrester report. | | | | producers" |
| Popular items among online shoppers in the UK are | | | | |
| books, DVDs and leisure travel, while the French are | | | | 1. Are big companies in competition? |
| likely to shop for clothes, books and leisure travel. | | | | 2. Do you need to compete on price? |
| Books, clothing and event tickets are the most | | | | Research shows that this is a problem that most if |
| common items to be purchased online in Germany. | | | | not all wholesale buyers and sellers face and "why |
| "For the past decade, online shopping in the UK has | | | | most fail to make money!", and with good reason... |
| been driven by a virtuous cycle," said Forrester retail | | | | imagine if you were selling Nintendo wii's on the |
| analyst Victoria Bracewell Lewis. | | | | internet, you wouldn't do too well and here's why... |
| "Growing numbers of UK online shoppers and growing | | | | All the big companies sell Nintendo wii's on and offline |
| online spend per shopper encourage retailers and | | | | they buy more consoles then you could ever buy |
| travel operators to improve their online offerings, | | | | from suppliers, therefore it cost the big companies |
| which in turn draw more shoppers and higher | | | | less per unit and that means that the big companies |
| spending." | | | | can offer the consoles at a cheaper price to |
| According to the IMRG Capgemini e-Retail Sales | | | | customers then you ever could. |
| Index, UK shoppers spent over £4.6Billion | | | | The same is true if you were to choose to sell to a |
| during the Christmas period last year, an increase of | | | | particular marketplace lets say you choose to sell |
| more than 14 per cent year on year - equivalent to | | | | Home furnishing items to home owners. |
| £76.67 for every person in the UK. | | | | Right away you'll have competition from |
| The studies also show that in 2008 UK consumers | | | | Supermarkets and large retail stores selling the same |
| had spent £13billion online in the first three | | | | or similar items to the same marketplace as you are |
| months of the year, the equivalent to £213 | | | | "home owners" |
| for every person in the country. | | | | Again the same is true if you invented a new hoover |
| "Getting in on the action... here are the facts!" | | | | or household appliance, big companies like dyson, |
| We know from real fact based statistics that online | | | | morphy richards, hennry and every other hoover |
| consumer spending is on the rise year on year. | | | | manufacturer in the land would be in direct |
| We also know through these statistics that the | | | | competition with you by selling similar items or |
| second highest household spend in the UK, is money | | | | alternative products to yours. |
| spent on recreation and hobbies... yes! Even higher | | | | The point is this! large corporations are established, |
| then spending on housing costs, food, clothing, | | | | they already have the lion share of customers, they |
| education and health. Which means - "people love to | | | | have their own distribution channels, super sized |
| spend money on their hobbies and interests". | | | | marketing budgets and can generate large profits |
| Statistics also show us that the most purchased | | | | with very small margins due to the shear volume of |
| items online in the UK are books, DVDs and travel | | | | sales they make in their outlets and shops nationally |
| leisure. | | | | and globally. Going head to head with a retail giant by |
| It makes practical and logical sense to produce and | | | | selling what they sell and trying to compete on price |
| sell the most purchased items online in the UK. It also | | | | will end in tears many find this out the hard way. |
| makes sense that we create these items related to | | | | Yet this doesn't happen with the DVD producer |
| hobbies and recreation which is a multi billion pound | | | | business model for hobbies, most hobbies are |
| industry and the second highest household spend in | | | | targeted at small or niche markets that are seen as |
| the UK. | | | | "small fry" to the large corporations dominating the |
| When it comes to hobbies and interests there are | | | | super large marketplaces in the retail world. The |
| also tens of thousands of topics, sub topics and | | | | chance for success is much higher because of this. |
| subjects to choose from and most of these hobbies | | | | Is having a hobby, skill or special knowledge enough? |
| and interests are completely over looked by major | | | | The facts shown by national statistics who collect |
| companies, competition and the mainstream media. | | | | information and carry out statistical analysts on behalf |
| Meaning there is big money to be made by the little | | | | of the British government confirm that the second |
| guy. | | | | highest spend in the average UK household is hobbies |
| "Replacing your current income and beyond" | | | | and recreation, even higher then the cost of housing, |
| Books and DVDs are extremely cheap to reproduce, | | | | clothing, food, education and health. |
| with a professional book costing around a penny per | | | | We also know from statistics carried out by national |
| page to reproduce with a retail price of £5 - | | | | statistics and analyst Forrester Research that |
| £12. | | | | Internet spending continues to rise despite the |
| DVDs however take profits to a whole new level, | | | | recession and that the most purchased items on the |
| with reproduction costs around £1 to | | | | Internet in the UK are books, DVDs and leisure travel. |
| £1.50 and a retail price of anything from | | | | Anyone reading this with a hobby, skill or special |
| £20 - £50 depending on the topic, | | | | knowledge, including anyone who has an ounce of |
| subject and availability of the DVD. Mark ups of | | | | entrepreneurial blood or ambition to replace, double or |
| 5000% | | | | triple their current income by doing something they |
| These profit margins are worlds apart compared to | | | | love to do, will be bursting with nervous excitement |
| the 5 - 30% mark up on retail and wholesale items. | | | | at the facts and statistics that lay before them on |
| "Doing the maths" | | | | this page. |
| If you had a DVD that retailed at £20 and had | | | | Yes... my dear reader "it is time to start dreaming!" |
| a duplication cost of £1 per DVD, this includes | | | | Because... |
| art work, printing, case, blank disc and shrink | | | | There will be many people reading this who are |
| wrapping. That means for every 1000 DVDs you sell | | | | knowledgeable in an area, have interests or skills to |
| you would make £19,000 in profit! Selling 5000 | | | | share in a particular subject, some reading may have |
| DVDs a year would net you £95,000 per year | | | | already thought of creating an item based on their |
| pre tax profit. 5000 may sound like a lot of DVDs to | | | | hobbies, interests or the skills they have. |
| sell, the truth is, it is if you go the wrong way about | | | | Why not do a little research into your hobbies, the |
| it, however if you follow the right plan and take the | | | | skills you possess and the interests you enjoy, who |
| appropriate steps then it can be achieved and more! | | | | knows? You may discover that your idea or |
| "The perfect product!" | | | | knowledge is in demand. There may even be cases |
| The statistics show hobbies are what people love to | | | | where the item people want to buy just isn't |
| spend their money on, they also show that DVDs | | | | available and when you create that item, they will |
| are one of the most purchased items online, and | | | | quite literally throw their money at you to get their |
| from my companies experience we know the | | | | hands on it. |
| process and costs of creating and selling DVDs | | | | As a result those with a passion and those that |
| returns the highest rate of profits and the lowest | | | | know the ins and outs of their hobby (one that's in |
| need to make sales? | | | | demand) will do extremely well and potentially make |
| "Higher profits, means we reduce the number of | | | | a lot of money creating and selling items with the |
| customers we need to find each year, we also | | | | right plan of action. |
| require less sales to reach a high level of income!" | | | | Is it for you! |
| Our DVD postage cost are very little in the UK and | | | | Are you an expert in a particular field? Do you have |
| worldwide, we pack our DVDs in cases which are | | | | a passion for your hobby? Are you knowledgeable in |
| almost indestructible and never get damaged in the | | | | a particular topic? Do people always ask for your |
| post, they're light weight, we've never had a case of | | | | advice on a particular subject? Do you have a special |
| postal theft and the DVDs fit through any standard | | | | skill to share? Have a professional qualification? |
| letter box. | | | | If yes... then the product creator and DVD producer |
| They cost very little to reproduce, are very cheap to | | | | business might just be for you! |