| Every year parents across the country are | | | | new programs. Newsletters are great for word of |
| wondering how to entertain their children during | | | | mouth marketing and are a great source of referrals. |
| school breaks. Sending children to camp is a popular | | | | 3. Brochures - Brochures can be displayed in similar |
| solution. Most camps are offered in the summer | | | | areas as flyers. They are also useful for mailing out |
| season, but there are a lot of specialty camps | | | | to potential customers with inquiries and handing out |
| offered throughout the year to coincide with fall, | | | | at open house events. |
| winter, or spring breaks. Examples of specialty camps | | | | 4. Door Hangers - Door hangers are useful when |
| include horseback riding camp, basketball camp, and | | | | targeting specific neighborhoods. They can be very |
| ski camp. There is a wealth of competition among | | | | inexpensive to distribute, and can easily grab the |
| camps competing for the revenue generated by | | | | attention of a resident. |
| admission fees. Below are some marketing tips camp | | | | 5. Postcard - Postcards can be utilized in a couple |
| facilities can use year round. | | | | different ways. The first is to send to a defined |
| 1. Flyers - Flyers can be displayed in neighborhoods | | | | mailing list in an effort to generate more business. |
| with a high density of families. Grocery stores and | | | | The second method is to have postcards on hand |
| recreation centers may have a community billboard | | | | for campers to send home to their families with an |
| where flyers can be posted for free. Schools, parks, | | | | update of their experience. |
| and libraries are also good areas as a high percentage | | | | All of the marketing ideas listed above should be |
| of their visitors are parents with children. | | | | designed with themes featuring the experience the |
| 2. Newsletters - Newsletters can be printed or | | | | children will have. When coupled with compelling copy |
| emailed to a list of alumni. They can be very useful | | | | the marketing piece is sure to be a success. |
| keeping past customers informed of changes and | | | | |