| The competition between horse sellers is heating up. | | | | your most likely type of buyer. If not, keep in mind |
| There is more supply and less demand for horses, | | | | people do not often buy potential without wanting a |
| making it harder to sell them than ever before. You | | | | deal too. Consider waiting to put the training on him |
| need to approach selling your next horse with some | | | | or her if your horse is not ready to sell. |
| planning and effort if you want to sell for top dollar, | | | | Make It Easy |
| and as quickly as possible. The following areas of | | | | Make is easy for buyers to get the information they |
| focus will ensure sales success in a good market or a | | | | need to make a decision to buy it. You must provide |
| bad one. | | | | good photos and video to even have a chance at |
| Think Like A Horse Buyer | | | | standing out against the competition. |
| When selling your horse, you might be surprised to | | | | Quality Presentation |
| learn that you need to think like a horse buyer first | | | | Ride your horse well when buyers come to try it, or |
| and foremost. The horse buyer is not interested in a | | | | while riding in photo and video sessions. Use the |
| sales pitch and many often do not care what you | | | | zoom feature on your camera. Edit your photos and |
| think about your horse. The primary consideration a | | | | video to show off the most important and best |
| horse buyer has is to obtain accurate information. | | | | features of your horse. |
| The process of horse shopping is part emotional | | | | Where To Market Your Horse |
| response and part fact gathering. You have to appeal | | | | The most obvious places to promote horses and |
| to both sides of a buyer to make the sale. Appeal to | | | | ponies for sale are classified sites. You can list your |
| the buyers emotions by providing good photos of | | | | horse on Twitter, Facebook, and YouTube too, but |
| your horse, along with great videos, and a story. | | | | you generally need thousands of friends/followers |
| Horse Pricing | | | | subscribers to get noticed by a serious buyer. Selling |
| Generally sellers want to know what a horse is | | | | a horse is a numbers game. |
| worth. This can be a very difficult question to answer | | | | Plan Ahead |
| and varies widely within disciplines, regions, and | | | | Different times of the year are better to sell horses. |
| breeds. Do research online at horse classified ad sites. | | | | Spring and fall see the most activity. You need to |
| Ask local trainers who specialize in horses for sale like | | | | prepare early to have a solid presentation of your |
| yours. Ask people you know that may have sold | | | | horse when the peak times arrive. Wait too long and |
| similar horses, such as a breeder. | | | | you will likely miss out until the next peak season. |
| How long will it take to sell? | | | | When selling your horse, be flexible and patient. |
| This can vary greatly and is directly related to the | | | | Realize that all of your efforts will pay off if the price |
| listing price and your horse marketing efforts. Many | | | | is right and you have made a solid effort to show |
| times a horse simply does not sell because the seller | | | | off your horse. If something is not working fix it. |
| has a unrealistic idea of how much work can go into | | | | From feedback provided by buyers and honest |
| the horse sales process. | | | | friends you can make adjustments on price, and |
| Preparing your horse for sale. | | | | make new photos and videos if needed, or as |
| If your selling a riding horse, be sure it is ridable for | | | | training progresses. |